Selecting and buying the right Perfume

You are the best person to determine which scent suits you, the best method to find a new fragrance is to test if the perfume complements your natural body odor in person over the period of a day. The maximum number of scents to try at once is four, although only two are recommended (one scent on each wrist) if you’re just starting out. Between smelling each cologne, refresh your palate with something strong, like coffee or tea.

Know the difference between cologne, toilette, and perfume, this is because the word “Fragrance”, is a unisex and generic term used for perfume and generally falls into these 4 categories:

1.  Cologne: Light, fresh, and fruity, typically composed of 2-4% perfume oils in alcohol and water. Tends to be used in fragrances for younger people. Usually lasts for about 2 hours.

2. Toilette: A light spray composition with 5-15% pure perfume essence dissolved in alcohol. Usually lasts for about 3 hours.

3.  Perfume (Eau de Parfum): Historically genderless, used to describe both men’s and women’s products, and the best term for describing a fragrance. Contains 15-20% pure perfume essence and lasts for about 5 to 8 hours.

4.  Attar: Attar is an Arabic word and means fragrance. Also known as Ittar, is a natural perfume oil made from plant sources such as herbs, flowers, spices, bark, and other organic sources. It’s considered to be the most concentrated and expensive of all fragrance options. Slightly oilier, it is composed of 20-30% pure perfume essence. A single application can last up to 24 hours.

Rules of Fragrance application:

• Spray perfume on dry skin, preferably right after a shower.

• Apply fragrance to heat areas.

• Start with the warmest parts of your body: chest, neck, lower jaw, wrist, forearm, inner elbow, and shoulder.

• Respray only when required.

The life cycle of fragrances:

Most fragrances are comprised of these 3 notes:

i.      Top note: The initial, lighter smell of the fragrance that hits the nose immediately after application. It lasts from 15 minutes to 2 hours.

ii.     Medium note: Also referred to as the middle or heart note, it showcases the main element of the fragrance. Middle notes develop after the top note clears and can last 3-5 hours after being sprayed.

iii.    Base note: The last to develop, these scents are often the bolder notes of the perfume and become more noticeable later in the day.

           To make it a reality, visit our online store to select and buy the fragrance of your choice.

I.A.T